How many times have your great ideas been rejected by your prospects? How much work have you done for customers who were just “shopping” you to get the same low price from an inferior competitor? How many times have you shaken your head after your prospect has made the terrible mistake of buying from your competition? If you have answered “yes” to these questions, you’re working too hard. M. Smith, a very courageous salesperson has created a powerful letter designed to educate ill-advised prospects
John A. Doe
Acme United Inc.
Thank you for your letter of July 14th. After careful consideration I regret to inform you that I am unable to accept your refusal to purchase our product.
Since the recession started in October 2008, I have been particularly fortunate in receiving an unusually large number of rejections to my carefully crafted proposals and highly persuasive sales pitches. As you may realize, this economic downturn created such a huge and rapidly growing field of ill advised prospects, that I can no longer indulge everyone by accepting their refusal.
Despite your company's outstanding qualifications and professional experience in rejecting proposals, I find that your rejection does not meet my needs at this time. Therefore, I will send our customer care team to your offices within the next three days with explicit instructions to replace your dreadfully obsolete and highly inefficient product with our tested and proven solution.
Please do not to take this personally. It may help you to know that our research shows that 50% of all managers in a similar position as yours have made the exact same, wrong decision.
Please do not feel obligated to send me a thank you note. I take satisfaction in sparing you the embarrassment that you'd have to endure if I had allowed you to follow through with this obvious mistake.
Thanks for seeing the situation from my unbiased, objective and educated perspective. I would like to thank you in advance for rejecting all future proposals from all my competitors.
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