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On the third phase of the strategy, I reckon that it almost like innovation where one business utilizes new concepts, applications and machines to go forward. I have seen that it has been true to a lot of today's giant companies. If you don't cope, you are slowly seeing a monthly report with your ROI diminishing while your innovating competitor is happily servicing your used-to-be customers.

online selling

This is a wonderful opinion. The things mentioned are unanimous and needs to be appreciated by everyone.

conferencing software

Conferencing Software is the latest in global communication. Its been hot for a while now but has just gone into another gear. Hundreds of companies and products based on conferencing are popping up all over the net. It takes a little getting use to trying to focus on the camera to engage your audiance properly but is way worth it compared to offline meetings. The costs you can save are huge.


Thanks for the comments. I understand Jefferson's point as it relates to our current understanding of formal- video conferencing. My intent was not to promote the industry, but to simply highlight what I see (from my perspective within collaboration services) the natural convergence that is shaping itself right now.

Video is so much more than the stagnant, highly equipment driven event I am seeing happen. Flash technology, compression technology, much higher bandwidths and networking technologies are the core hardware/software drivers. But entrepreneurial spirit and economic need are the primary awakenings quickly pulling the drivers together.

But I could not agree more with you, Rodger, with the need to push past convergence into deeper qualitative experience, that will only improve as the technological foundation and entrepreneurial atmosphere continues to mature.

Rodger C Bailey, MS


I'm not in agreement with Jefferson's opinion about video-conferencing.

I think that our culture has been progressing strongly in the last 60 years to be more and more visually oriented. It only makes sense that marketing and sales should have available as many visual aspects as possible to facilitate the task.

Of course, we have the auditory channels working well through telephone, recorded PowerPoint presentations, and downloadable MP3s.
I know that some folks will think that a recorded PowerPoint is somehow visual, but for me it is only an auditory hybrid, because so many folks sub-vocalize as they read.

I think that the channel we cannot directly address (yet) over the Internet is the kinesthetic. The actual feel of the handshake and the actual texture of the materials and the product itself are hard to deliver with only the auditory channel.

And recorded PowerPoint presentations lack the ability to react dynamically to a prospect's need for some kinesthetic simulation.

The best chance we have of giving our prospect the "feel" of what we want to present is to use at least the visual and auditory channels together. So for me, video-conferencing gives us the chance to combine auditory and visual together in a dynamic fashion.


Nice article Kraig.

Of your three strategies, I completely agree with 2 of them.

I dont feel as strongly as you do about Video Conferencing, but since you ahve a vested interest in the subject I can understand why you'd be such a strong advocate. :)

Companies who employ a personal and knowledgeable sales force...one that gently moves their customers towards buying on-line in an effort to reduce overhead and time...will continue to thrive in this new economy.

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