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Sunshine Coast Bookkeeping

Stories are just more interesting compared with lectures. People can relate with them and they interpret the stories on how they understand it. This is a great way in connecting with people and adding the “M” or meaning I one’s brand.

Dr. Steve Bedwell

Interesting post Jim,

The prosthetic leg example was especially intriguing.

I can't help but feel that, regardless of the story (or indeed advertising message), it's the individual listener/viewer who finds the meaning for themselves.

People interpret a story with reference to their mental associations and the connections they make can often be surprising to the storyteller.

I look forward to reading your book

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