Today's post is by Michele Iapicco, the CEO and market strategist for Simplified Media Agency, a social media marketing and public relations agency.
Social media trends come and go like the wind. With changes to platforms, algorithms, and competition, being on top of what’s hot right now can make all the difference in the world. That’s why, if you want to stay relevant, it’s so important to stay informed about the latest social media trends.
We did the research so you don’t have to. Here are some of the most important social media trends that will dominate 2022.
1) TikTok Isn’t Just Dancing
TikTok will become the most important social network for marketing. It’s the first non-Facebook app to reach 3 billion global downloads, which is inevitably changing the face of social media.
So why do we think TikTok will dominate over other social networks? According to a recent report by Pathmatics, people watch 1.2 billion videos per day on TikTok alone, and overall watch more than 3 billion videos daily across all platforms.
Focus on trending sounds, repurposing videos from other platforms such as Instagram Reels and Pinterest, and make sure to drive your audience to your other platforms or a landing page. Most importantly, remember that TikTok users value authenticity, valuable information, and a humanized brand.
2) Go Live!
Real-time engagement is everything in social media, which means going live will continue to be one of the biggest trends in 2022. Live video gives you an opportunity to interact with users – and show off your personality – in a way that simply isn’t possible otherwise. Facebook Live has become so popular it can actually drive greater engagement than a paid promotion on Facebook, according to Sprout Social.
Try going live on Facebook, Instagram, or TikTok!
3) Collaborate with Content Creators
If you’re looking for someone who knows how to use social media for business better than anyone else, look to influencers or content creators.
They are successful at building engaged audiences and leveraging their account to collaborate with brands in mutually beneficial partnerships. Gain access to their audience to promote your brand. Just be aware there is typically a fee involved.
A successful brand-building strategy has been leveraging popular accounts – and this strategy isn’t slowing down.
4) Humanize Your Brand
Social media has become an essential part of our lives, but with it has come a serious loss of humanity. While we’re all glued to our feeds and replying to DMs, we’ve lost some real-life human connection.
One way brands can capitalize on social media without getting lost in social-media mode is by infusing their accounts with personality and fun!
Start off 2022 by reconnecting with your audience and injecting some human flair into your campaigns. Focus on building relationships and deliver your brand’s messaging in a genuine way to stand out from your competitors.
5) Enter the Metaverse
Virtual reality (VR) and augmented reality (AR) are two of 2021’s fastest-growing trends, and we predict they will completely change social media in the next few years.
Get ready for immersive storytelling and experiences. This isn’t new. Voice assistants like Alexa and Siri have already been changing how we access information. Games like Roblox and Fortnite each have their own metaverse where the game takes place. Get creative with your marketing and start developing ways to integrate innovative products and immersive experiences into your client journey and product offering.
In terms of social media trends, we’re in for a wild ride. As we enter 2022, there are more and more ways to connect with your target audience online. Gone are the days when companies could be complacent about their presence on social media. Some experts have predicted that, for many businesses, social media will only continue to become more critical. But most importantly, social media should be a fun way to connect and show your brand’s personality!